If you’ve been following @loveclapham on Twitter you’ll know how annoyed I’m getting with the Wandsworth Guardian. I have a No Junk Mail sticker on my letter box, yet despite this and repeated requests to the newspaper to stop they are still ignoring my sticker and shoving their paper through my door. What’s worse is that it’s a Wandsworth borough newspaper and I couldn’t be further into the Lambeth end of Clapham if I tried. Since moving to Clapham North I’ve received one of these newspapers a week amounting to over 60 papers that have gone straight in the recycling bin. While some people may read it, I’d imagine others don’t want it. The same of all papers forced on people in this way. It’s a waste of money for the companies advertising in it and bad for the environment.
If I want to read their news I will visit their website or pick up a copy from a shop that distributes it. I do not want publications or any junk mail I haven’t asked for forced into my property. It’s an abuse of my home.
I want to support local businesses and I want to see the Wandsworth Guardian continue to grow, but it has to respect the wishes of the people it’s trying to represent. I don’t mind advertising in magazines and newspapers I choose to pick up, but I do if it’s supporting a newspaper conducting bad practice.
My recommendations for these newspapers are simple:
- Immediately tell your distributors to stop posting these unwanted papers through letterboxes with ‘No Junk Mail’ stickers
- Consider a better model where you offer your paper in shops instead of forcing it on people. You may have a smaller distribution but at least advertisers will know every one sold is being read rather than thrown away. Also, you won’t be damaging the environmant.
- Focus more on your websites, they are far more important (ask me for help! I know a thing or two about building online businesses!)